The Just-Listed Postcard That Actually Gets Calls

A postcard has about two seconds to earn a second look as it travels from the mailbox to the recycling bin. Win those two seconds and you've got a shot at a call.

Four decisions that matter

• One hero photo, shot or edited well, not a collage of six
• A headline about the neighborhood, not about you
• A single, specific call to action
• Your face and number large enough to read at arm's length

"The best postcard I ever sent had three words and one photo," Maria says. "It looked like something, not everything."