Real estate marketing training
Videos and articles that help real estate agents market like pros: design, branding, social media, AI and automations.
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Step-by-step guides you can put to work the same day.
Automations
7 min readBuild a Zapier workflow that uses ChatGPT to classify incoming listing files and route them into an organized Google Drive folder system. This guide shows real estate agents how to keep the automation narrow, protect sensitive information, and require review when a file is unclear.
AI for Real Estate Agents
7 min readUse ChatGPT to turn lead context into a practical follow-up plan with clear timing, channel choices, and approval points. This guide helps real estate agents draft useful nudges without letting AI send messages or invent personal details.
AI for Real Estate Agents
7 min readUse ChatGPT to flag likely duplicate contacts and organize a human review queue before changing your CRM. This privacy-first workflow keeps the original export untouched, minimizes uploaded data, and requires approval before any merge or import.
AI for Real Estate Agents
7 min readSet up a focused ChatGPT workspace to organize verified property facts, draft listing materials, and build a review checklist. This guide shows real estate agents how to keep source documents separate from AI drafts and approve every detail before use.
AI for Real Estate Agents
7 min readBuild a Claude lead response assistant that sorts a new real estate inquiry, identifies missing facts, and prepares a reply for your approval. This guide gives agents a reusable prompt, a review checklist, and guardrails for fair housing, privacy, and accurate follow-up.
AI for Real Estate Agents
8 min readBuild a repeatable weekly AI marketing workflow that turns verified business facts into draft content, a review queue, and a publishing plan. This guide shows real estate agents how to organize the process while keeping a human responsible for accuracy, fair housing, privacy, and final approval.
The curriculum
Design listing flyers, postcards, social graphics, and brand templates that look like a pro made them, no design degree required.
10 videos · 12 articles
Get the most out of Keller Williams Command, campaigns, websites, SmartPlans, and your agent site.
14 videos · 33 articles
Win the listing and market it like a machine: just-listed pieces, open house promotion, and seller updates.
10 videos · 23 articles
Postcards, letters, and mailers that put you in the neighborhood's mailbox: what to send, how to design it, and how to launch the campaign.
3 videos · 4 articles
Yard signs, sign posts, riders, frames, and stands. Installing them properly and using them as the marketing they are.
1 videos · 2 articles
Build a recognizable, trusted brand, bios, headshots, email signatures, and a consistent visual identity.
7 videos · 15 articles
Watch
14:22Listing Marketing
beginner
9:31AI for Real Estate Agents
beginner
6:58Personal Branding
beginnerWhy the school
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Practical marketing strategies and tools you can use at any brokerage.
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Got marketing that's working in your business? Agent Marketing School features agents from any brokerage who want to share their playbook with the community.
