Select Featured Listings for Your KW Agent or Team Site (Expert Mode)

Introduction

Upgrading to the new KW Agent Site opens up a world of customization for your real estate website. One of the most impactful features is the ability to showcase Featured Listings on your homepage. This section can be tailored to highlight specific properties, either by manually selecting them or by setting criteria for automatic updates. This guide will walk you through the process of setting up your Featured Listings to maximize visibility and engagement.

Step-by-Step Instructions

Step 1: Log In

• Action: Visit https://agent.kw.com and enter your KW login credentials.
• Tip: Ensure your credentials are up-to-date to avoid login issues.

Step 2: Access the Websites Applet

• Action: On the left side of the page, locate and click on the Websites Applet.
• Example: This applet is your gateway to all website customization options.

Step 3: Edit Your Agent Site

• Action: Navigate to the My Websites tab and click the Edit Agent Site button.
• Note: This will take you to the editing interface where you can make changes to your site.

Step 4: Enable Expert Mode

• Action: At the top right of the page, click to enable Expert Mode.
• Benefit: Expert Mode provides advanced customization options for more control over your site’s features.

Step 5: Navigate to the Homepage

• Action: Go to the Website Builder Dashboard and select Page: Homepage.
• Purpose: This is where you’ll set up your Featured Listings.

Step 6: Open the Listing Search Section

• Action: Find and open the Listing Search section.
• Detail: This section allows you to configure how listings are displayed.

Step 7: Configure Featured Properties

• Action: In the Featured Properties section, choose to display or hide featured properties.
• Example: You might choose to hide this section if you’re focusing on other content.

Step 8: Enter Title and Description

• Action: Provide a Title and Description for the Featured Listings section.
• Tip: Use engaging language to attract visitors’ attention.

Step 9: Select Listings

• Dynamic Option: Set criteria like location, search radius, and filters for automatic updates.
• Basic Option: Manually select listings by searching with the address or MLS number.
• Example: Use Dynamic settings to automatically feature new listings in a specific neighborhood.

Step 10: Save Changes

• Action: Ensure all changes are saved to update your site.
• Reminder: Regularly review and update your listings to keep content fresh.

Key Takeaways

• Dynamic Settings: Automatically update listings based on set criteria, saving time and ensuring current content.
• Basic Settings: Manually control which listings appear, allowing for strategic selection.
• Toggles: Limit listings to your own or your team’s properties for focused marketing.

FAQs

How do I access Expert Mode?

Answer: Log in to https://agent.kw.com, navigate to the Websites Applet, and enable Expert Mode from the top right of the page.

Can I feature only my personal listings?

Answer: Yes, use the toggles in the Featured Properties section to exclusively show your listings.

What happens if I don't have any listings?

Answer: If no listings are available, the Featured Listings section will disappear until you or your team have listings.

How do I add specific listings manually?

Answer: Use the Basic option in the Featured Properties section to search for listings by address or MLS number and add them to the list.

Can I set filters for dynamic listings?

Answer: Yes, you can set filters like keywords, location, and search radius to control the type of listings displayed.

By following these steps, you can effectively manage the Featured Listings on your KW Agent Site, enhancing your real estate marketing strategy and engaging potential clients. If you have any further questions, feel free to reach out!